The Army of the Potomac Prevails

It is difficult to know whether a given set of tactics led to success in a political campaign. The Democrat party machine believes they have a partial formula and that it led to success in the latest round in Virginia with the McAuliffe campaign. They are beginning to make a case that resonates as both the team and the techniques are the same used in the Obama 2012 campaign. Political operatives need to listen and understand. The Washington Post provides an early assessment of the campaign tactics and this may serve as a jumping off point for further learning for the novitiate. Ben Pershing opens his analysis with a statement that enlightens: “Democrat’s win may well have come down to three elements: A massive data file, a very sharp model of the electorate, and Judge Judy.” One can decompose this observation and recognize, perhaps, good generalship at play.

  • The battle ground was well surveyed (massive data file)
  • The strengths and weaknesses of the enemy were identified (sharp model of the electorate)
  • The battle was executed where advantage was strong (Judge Judy)

The general case for the tactical campaign was captured in an earlier writing in this blog series at: Understanding the game changing nature of the emerging political tactics is challenging in practice, but simple in theory. Theoretically, you simply identify the various constituent classes that form your potential voting bloc and, in a one to one manner, address their concerns. The tactical processes that have grown from this simple strategy, however, are astounding. Read the articles referenced in this and the prior posts and stay tuned to DecidngTheVote as we continue to dive deeper into the game.

James Strawn About James Strawn

James is an IT consultant and solutions architect with decades of experience working on various major projects with Fortune 500 companies. He is also an author and editor for, a blog forum for politically active citizens and professionals.

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