Data at Work: Facebook’s Dr. Mengele?

Facebook is headed down a rat hole, it seems, in both a figurative and literal sense. The revelations that it has conducted psychological experiments on its, nominally willing inmates, leads one to wonder if, like an earlier mad scientist, they have lost touch with their humanity. These behavioral experiments were done in the absence of consent and … [Read more...]

Data at Work : Dave Brat’s $1,000 Earthquake

[Editors Note: Thanks to Rob Cunningham for bringing Steve Adler and his work to the attention of Deciding The Vote. Steve’s work was instrumental in ushering in a new age in American political strategy. Deciding The Vote was instituted to bring to the engaged citizen, and to the aspiring political mind, fact and opinion relevant to a changing … [Read more...]

The Army of the Potomac Prevails

It is difficult to know whether a given set of tactics led to success in a political campaign. The Democrat party machine believes they have a partial formula and that it led to success in the latest round in Virginia with the McAuliffe campaign. They are beginning to make a case that resonates as both the team and the techniques are the same used … [Read more...]

An Introduction to the Field for Political Operatives

What advantage can the political operative gain by the use of data analytics? To answer this question we must first inventory the concerns of the operative through the lens of a typical campaign cycle. These concerns include: Defining the position of the candidate. What are the important issues that drive voter action? What levers or triggers … [Read more...]

Tactical Advantage

"Tactics are the determination of the line of conduct of the proletariat in the comparatively short period of the flow or ebb of the movement, of the rise or decline of the revolution, …" "Ideas are more powerful than guns. We would not let our enemies have guns, why should we let them have ideas." -Joseph Stalin The political contests for 2014 … [Read more...]